Looking to enter a new market? Start by translating information about your products and services into foreign languages. Today, it’s more than just a matter of image—it’s a direct factor influencing sales and customer loyalty. Here are the data confirming that localization is the key to trust, engagement, and revenue growth.
People Make Choise in Their Native Language
According to CSA Research, as published at Redokun.com, 67% of buyers prefer seeing product descriptions in their native language , even if they are fluent in English. And 75% of consumers are more likely to make a purchase at a website that offers localization in their preferred language.
This means that a business that does not adapt its interface, product descriptions, and marketing materials could lose up to 3/4 of its potential customers.
Localization Unlocks New Markets
Translating and adapting your content widens your sales funnel: more people can now understand exactly what you offer. Redokun’s data shows that companies investing in translation experience stronger growth in global markets—particularly in e-commerce, education, and SaaS.
If your website, landing page, or advertising communicates in only one language, you are quite literally leaving money on the table. Localization enables you to::
- Expand your reach;
- Improve your SEO performance;
- Boost conversion rates and sales;
- Build trust and credibility with your target audience.
Translation Is an Investment, Not an Expense
The numbers speak for themselves: people buy when they understand everything clearly. Localization is more than just translation—it’s adapting your product and communications to the mindset, language, and culture of your customer.
High-quality translation makes your products and services more accessible, strengthens audience trust, and increases conversions—all of which directly impact your revenue.
Looking to broaden your audience and conquer new markets? Start speaking your customers’ language—and they will stay with you.
Global Translation Service, based in Tashkent, can help make your content clear and compelling for international audiences. Contact us today and take your first step toward growth through localization.
